Which Persuasive Technique in Advertising Involves Exploiting a Consumer's Sense

question 64

Multiple Choice

Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?

• A) Bandwagon effect
• B) Snob-appeal approach
• C) Plain-folks pitch
• D) Hidden-fear appeal
• E) Irritation advertising

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Definitions:

Independent Sample

Samples that are collected in such a way that the selection of one sample does not influence the selection of another, ensuring that observations between samples are not related.

Normally Distributed

Describes a probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Confidence Interval Estimate

A range of values, derived from sample statistics, used to estimate the true value of a population parameter.

Two Normally Distributed Populations

Refers to two groups or populations where the data points follow a normal distribution, with specific means and standard deviations.