Which of the Following Are the Three Primary Consumer Motivations

question 113

Multiple Choice

Which of the following are the three primary consumer motivations that the VALS strategy considers when grouping consumers into types?

• A) Ideals, achievement, and self-expression
• B) Strivers, survivors, and thinkers
• C) Achievers, strivers, and survivors
• D) Ideals, achievers, experiencers
• E) Achievement, self-expression, morals

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Definitions:

Concert of Europe

A series of alliances and conferences among European states in the 19th century aimed at maintaining balance and preventing wars.

Great Powers

The most powerful and influential countries in the world, typically with significant military, economic, and diplomatic influence.

Status Quo

The existing state of affairs or the current condition or situation, often referring to a stable or unchanging condition in societal or political contexts.