Historically, One Controversial Use of the Association Principle in Advertising

question 32

Multiple Choice

Historically, one controversial use of the association principle in advertising is ______.

• A) large corporations trying to pretend they are smaller, friendlier companies
• B) women being portrayed as stereotyped caricatures
• C) the use of celebrities to sell products
• D) commercials playing on the insecurities of consumers to make them think a product can reduce that anxiety
• E) the placement of brand-name products in television programs and movies

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Definitions:

Expatriate Failure

The situation where an expatriate is unable to adapt to or perform satisfactorily in the host country, leading to premature return or assignment termination.

Inability to Adjust

Difficulties faced by an individual or organization in adapting to new conditions, situations, or environments.

Global Managers

Executives or administrators equipped with the skills and knowledge to operate and compete in an international business environment.

Decentralized Organizations

Organizations in which decision-making authority is distributed among various levels and departments, allowing for greater responsiveness and flexibility.