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Whom did the first ad agents serve and how did they operate?
Oxytocin
A hormone, secreted by the pituitary gland, that stimulates uterine contractions during childbirth, facilitates the ejection of milk during nursing, and seems to promote, in both sexes, attachment and trust in relationships.
Liquid Trust
A concept referring to a spray or product claimed to contain oxytocin, which supposedly increases trust and bonding between people.
Attaining Goal
The process of achieving a specific objective or reaching a desired outcome.
Motives
Internal states or desires that drive individuals to take actions towards achieving specific goals.
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