What Is Third-Screen Advertising, and Why Is It an Appealing

question 99

Essay

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

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Definitions:

Kaboodle

A social shopping website where users can discover, recommend, and share products with others.

Sponsored Reviews

Articles, posts or videos created to promote a product or service, for which the content creator receives compensation from the brand or company featured.

PayPerPost

An online business model where bloggers and other content creators are paid to write and publish sponsored content on their platforms.

Filter Bubbles

A phenomenon where the personalization of web content results in users being isolated in their own cultural or ideological bubbles, due to algorithms filtering what they see online.