The Stages in the Development of Most New Mass Communication

question 38

Short Answer

The stages in the development of most new mass communication industries are called the ____________________ stage, the entrepreneurial stage, the mass medium stage, and the convergence stage.

Interpret "cybriety" as described by Tremblay and apply the concept through examples.

Articulate Naomi Klein's viewpoint on the importance of brands beyond marketing, with examples demonstrating brand power in society.

Analyze the historical and social impacts of Gutenberg's printing press, highlighting its revolutionary aspects.

Understand the role and responsibilities of the shareholders, board of directors, and officers in a corporation.

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Definitions:

Intermittent Schedule

A reinforcement schedule in which rewards or punishments (reinforcements) are given out at irregular intervals.

Reinforcement

Reinforcement is a concept in behavioral psychology where a behavior is strengthened or increased by a consequence that follows it.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response.

Punishing

The act of imposing a penalty or negative consequence on an individual or group to reduce or eliminate undesirable behavior.