Selective Exposure ___________

question 52

Multiple Choice

Selective exposure ___________.

• A) is a TV show about the quirky inhabitants of a remote town in Alaska
• B) refers to the process of media gatekeepers selecting information to which an audience will be exposed
• C) deals with how much time audiences choose to spend with any media
• D) refers to the fact that people tend to seek out messages that agree with what they already believe
• E) refers to early film development techniques

---

Definitions:

Contribution Margin

The amount by which a product's selling price exceeds its total variable costs, representing the portion of sales revenue that contributes to covering fixed costs.

Variable Administrative Expense

Costs that vary directly with changes in business activity levels, like sales commissions or raw material costs.

Direct Materials

Raw materials that are directly incorporated into a finished product and can be easily traced to it.

Discretionary Fixed Costs

Discretionary fixed costs refer to fixed costs that can be altered in the short term by current managerial decisions, such as advertising or research and development expenses.