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are unwritten messages that clearly indicate "the way we do things around here."
Robert Cialdini
A psychologist known for his research on persuasion, influence, and marketing, notably authoring the principle of influence theories.
Compliance Tactics
Strategies used to persuade or influence others to comply or agree with a request, command, or rule.
Potential Buyers
Individuals or entities that are considered likely candidates to purchase a product or service.
Scarcity
A condition where resources are insufficient to satisfy the needs or wants of a population.
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