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A customer confronts a sales manager about a faulty product his organization sold to her. The sales manager tells her to file a complaint formally. She learns that she has to fill a complaint form which will be reviewed by the frontline staff and then passed on to the necessary authorities and that the whole procedure will take about 20-30 business days. In this scenario the company is using the technique of addressing conflicts.
Naturalistic Observation
A research strategy where people are observed in their untouched environmental conditions, free from any manipulation by the researcher.
Psychometric Study
A field of study concerned with the theory and technique of psychological measurement, including the measurement of knowledge, abilities, attitudes, and personality traits.
Cultural Ethnocentrism
The belief in the superiority of one's own culture, often accompanied by a disregard or disrespect for other cultures.
Objective Introspection
A research method in which individuals examine and report their own thoughts and mental activities in an objective manner, as part of psychological analysis.
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