Kodak Has Used Blogging and Social Media to Encourage Customer

question 54

Multiple Choice

Kodak has used blogging and social media to encourage customer conversations and decision making, thus leveraging the business in a positive way. The information richness and data capacity of blogging as a communication medium is:

• A) high and low respectively.
• B) low and high respectively.
• C) moderate for both the characteristics.
• D) high for both the characteristics.

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Definitions:

Minimum Required Rate

The lowest acceptable rate of return on an investment demanded by an investor, considering risk factors.

Net Operating Income

The profit generated from a company's everyday operations, excluding income from investments and extraordinary items.

Operating Assets

Assets used by a business in its operational activities to generate revenue, excluding investment and non-operational assets.

Operating Assets

Assets that are used in the day-to-day operations of a business to generate revenue, such as machinery, buildings, and equipment.