Kodak Has Used Blogging and Social Media to Encourage Customer

question 54

Multiple Choice

Kodak has used blogging and social media to encourage customer conversations and decision making, thus leveraging the business in a positive way. The information richness and data capacity of blogging as a communication medium is:

• A) high and low respectively.
• B) low and high respectively.
• C) moderate for both the characteristics.
• D) high for both the characteristics.

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Definitions:

Market Analysts

Professionals who study market conditions to examine potential sales of a product or service.

Automobile Industry

The sector of the economy focused on the manufacture, design, development, marketing, and selling of motor vehicles.

Panel Interview

A job interview where the candidate is questioned by several interviewers simultaneously.

Stress Interview

A technique used in interviewing to observe a candidate's response to pressure by posing stressful or confrontational questions.