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Role ambiguity and task uncertainty both indicate lack of information.
Simple Additive Decision Rule
A decision-making process in which options are evaluated by summing up the merits or scores of their attributes, simplifying the choice among multiple alternatives.
Decision Rules
Guidelines or criteria used by consumers or individuals in making choices among various alternatives.
Ethnocentrism
The belief in the superiority of one's own ethnic group or culture, often leading to judgment of other cultures solely by the values and standards of one's own culture.
Simple Additive Rule
A decision-making process where each option is evaluated and scored on several criteria, and the scores are simply added up to make a decision.
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