The Acronym ABC in the ABC Model Stands for Attitude

question 117

True/False

The acronym ABC in the ABC Model stands for attitude, behavioral intention, and commitment.

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Definitions:

Strategic Channel Alliances

Partnerships between organizations to create distribution channels for reaching consumers more effectively and efficiently.

Channel Members

Entities involved in the process of making a product or service available for use or consumption by the consumer or business user.

Administered Vertical Marketing System

A coordinated marketing strategy where a single entity leads and controls the product distribution channel without owning it.

Service-Sponsored Retail System

A retail strategy where services are promoted and sponsored to enhance the shopping experience and customer engagement.