Match the Following: -Individual Differences

question 13

Multiple Choice

Match the following:
-Individual differences

• A)The way in which factors such as skills, abilities, personalities, values, and ethics vary from one person to another
• B)A relatively stable set of characteristics that influences one's behavior
• C)This approach believes that behavior is a function of the person and his or her environment
• D)Tendencies of persons to respond to situations in consistent ways
• E)A person's general feeling of self-worth

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Definitions:

Customer Satisfaction

A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.

Global Segments

Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.

Positioning

The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.