The Use of Twitter as a Marketing and Communication Device

question 45

Multiple Choice

The use of Twitter as a marketing and communication device for companies is an example of:

• A)social networking
• B)networking elements of an organization's task environment
• C)the informal elements of an organization
• D)an organization's technology

Understand the principle of the reward-to-risk ratio in investment decisions.

Know how to assess the weight of individual stocks in a portfolio.

Understand ethnocentrism and cultural relativism as concepts related to cultural perspective.

Recognize the adaptive and maladaptive aspects of cultural practices.

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Definitions:

High Tech

Industries and companies that are involved in developing and producing advanced technology products and services, especially in fields like electronics, software, and biotechnology.

Richer Media

Refers to communication channels or media that are capable of facilitating more engaging and effective interpersonal communication, often through the inclusion of multiple sensory inputs or interactive features.

Equivocality

The existence of multiple and possibly conflicting interpretations or meanings within a communication process or situational context.

Multiple Cues

Several signals or indicators that collectively provide information or guidance.