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The melting of glaciers and the polar ice caps poses a devastating threat of potential flooding for low-lying areas. Scientists predict that a sea level rise of_________would inundate areas such as the delta regions of Africa and Asia, peninsular Florida, Bangladesh, and most major coastal cities.
80/20 Rule
A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.
Heavy Users
Consumers who use or purchase a product or service much more frequently than average users.
VALS Framework
A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.
Psychographic Groups
Segmentation of the market based on the psychological characteristics of consumers, such as lifestyle, values, and beliefs.
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