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When minority group members internalize prejudiced views about their group and allow these beliefs to shape their behavior, it creates a:
Value Driven
A business approach focused on creating and maximizing customer value in products or services.
Marketing Firm
An organization specialized in creating, implementing, and managing marketing strategies and campaigns for its clients to enhance their market presence.
Four Ps
The marketing mix concept that consists of Product, Price, Place, and Promotion, used to guide business marketing strategies.
Marketing
The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and society at large.
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