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List and briefly discuss the two primary factors presented in the text that shape our tendency to conform. Provide an example of each.
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets.
Total Current Assets
The sum of all assets that a company expects to convert into cash, sell, or consume within one year or within the normal operating cycle of the business.
Current Liabilities
Obligations a company is expected to pay within a year, including accounts payable, short-term loans, and other short-term debts.
Common Size Income Statement
An income statement in which each line item is expressed as a percentage of sales, facilitating comparison across companies or periods regardless of size.
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