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Bob told his boss that he deserves a 40% raise because he helped the company get a big contract. When he finished speaking, Bob observed his boss frowning. Bob then said, "Even a 10% raise would be fine!" Bob offered to take a lower raise because he used:
Self-reference
Self-reference pertains to the inclusion or consideration of oneself in understanding and relating to concepts or events.
Chunking
A method of organizing or grouping pieces of information together to improve the efficiency of memory recall.
Forgetting
The loss or change of memory over time, which can involve the inability to recall information, experiences, or skills.
Encoding
The first step in memory; the process by which information gets into memory storage.
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