Drive-Reduction Approaches to Motivation Are

question 21

Multiple Choice

Drive-reduction approaches to motivation are:

• A) theories suggesting that a lack of some basic biological need produces a drive to push an organism to satisfy that need.
• B) theories suggesting that we try to maintain certain levels of stimulation and activity.
• C) theories suggesting that motivation stems from the desire to obtain valued external goals.
• D) theories suggesting that motivation is a product of people's thoughts, expectations, and goals.

---

Definitions:

Brand Equity

The value derived from consumer perception of a brand name as opposed to generic or store-branded products.

Product Extension

A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.

Brand Recognition

The extent to which consumers can identify a brand by its attributes, symbol, or design, without seeing the brand name.

Taco Bell

An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.