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According to Marshak, one reason that change fails is because the imagery and metaphors that managers use are out of sync with the type of change that they desire.
Evolutionary Theories
A set of principles that explains how biological organisms have changed over time due to processes such as natural selection and genetic drift.
Charles Darwin
A naturalist known for his contributions to the science of evolution and natural selection.
Structuralism
An early school of psychology that used introspection to explore the elemental structure of the human mind, emphasizing the analysis of immediate experiences into basic elements.
Phrenology
A now-discredited theory that suggested the shape and size of the human skull could be used to determine personality traits and mental abilities.
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