What Is the Final Step in Kotter's Eight-Step Change Management

question 36

Multiple Choice

What is the final step in Kotter's Eight-Step Change Management Model?

• A) Empower staff
• B) Ensure there are short-term wins
• C) Consolidate gains
• D) Embed the change in the culture

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Definitions:

Social Selling

The use of social media platforms to connect with prospects, build relationships, and achieve sales targets.

BANT Acronym

A sales qualification framework that stands for Budget, Authority, Need, and Timeline, used to evaluate a prospect's capacity and readiness to buy.

Acquisition

The process of acquiring control of another corporation or asset through purchase or exchange.

FAB Approach

An approach to selling that emphasizes the Features, Advantages, and Benefits of a product or service, aimed at persuading customers by highlighting its unique value.