________ Is a Measure of the Percentage of People in the Target

question 27

Multiple Choice

________ is a measure of the percentage of people in the target market who are exposed to an ad campaign over a given period of time.

• A) Impact
• B) Frequency
• C) Reach
• D) Penetration

---

Definitions:

Bulimia Nervosa

An eating disorder characterized by episodes of binge eating followed by behaviors such as vomiting to prevent weight gain.

Substance Abuse

Engaging in harmful or dangerous activities involving psychoactive substances, including the use of alcohol and illegal drugs.

Increased Risk

A situation or condition that raises the likelihood of experiencing a negative outcome or developing a specific illness.

Enmeshed Family Patterns

Enmeshed family patterns refer to overly close and intertwined familial relationships where boundaries are blurred and independence is limited.