What Does the Position Statement of a Marketing Plan Provide

question 37

Short Answer

What does the position statement of a marketing plan provide?

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Definitions:

Present Values

The valuation in today's currency of future cash flows or a lump sum, factoring in a specific rate of return.

Discount Rate

This is the interest rate that's used to determine the current value of future cash flows in the analytical process of discounted cash flow.

Discount Rate

The interest rate used to determine the present value of future cash flows in discounted cash flow analysis. It represents the opportunity cost of investment.

Time Value

The idea that presently available money surpasses the value of the same sum in the future, due to potential income it could generate.