If a Menu Item Is Estimated to Bring in $300,000

question 9

Multiple Choice

If a menu item is estimated to bring in $300,000 in future earnings without doing any market research, but it is believed the earnings could be increased to $330,000 by spending $40,000 on research, then the marketing director should:

• A) Veto the research
• B) Somewhat support the research
• C) Highly encourage the research
• D) Eliminate the menu item

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Definitions:

Probable Time

An estimate of the amount of time that might reasonably be expected to be needed to complete a specific task or project.

Expected Activity Time

In project management, it's the best estimate of the time required to complete a task, considering various factors like resources and complications.

PERT Analysis

Program Evaluation and Review Technique (PERT) analysis is a project management tool used to plan, schedule, and control complex activities, focusing on task durations to identify minimum project duration.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a dataset, assigning weights to each number.