The Four Pillars of the AIDA Model of Communication Design

question 19

Multiple Choice

The four pillars of the AIDA model of communication design are:

• A) Attention, Interest, Desire, Action
• B) Attention, Inclination, Desire, Action
• C) Attention, Inclination, Designation, Action
• D) Attention, Interest, Designation, Action

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Definitions:

Applied Social Psychologists

Professionals who use insights and methods from social psychology to address and solve real-world problems and issues.

Categories

Classifications or groups created based on common characteristics or attributes shared by the items or entities being categorized.

Research Dimensions

Various aspects or facets that can be explored in a study, including depth, scope, time frame, and methodology.

Applied Social Psychology

The use of social psychological principles and research methods to address practical problems and improve the quality of human life.