Which of the Following Is the Most Expensive Distribution Channel

question 1

Multiple Choice

Which of the following is the most expensive distribution channel for hotel rooms?

• A) Brand.com
• B) CRO
• C) GDS
• D) OTA

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Definitions:

Dictator Game

An experimental game in economics and psychology where one participant, the "dictator," determines how to split an endowment between themselves and another participant.

Behavioral Economists

Researchers dedicated to understanding how psychological, cognitive, emotional, cultural, and social influences shape the economic choices made by individuals and institutions.

Evenly Split

A division or distribution of something into equal or nearly equal parts.

Invisible Hand

The tendency of competition to cause individuals and firms to unintentionally but quite effectively promote the interests of society even when each individual or firm is only attempting to pursue its own interests.