The Three Stages of Target Marketing Are Market Segmentation, Market

question 22

Multiple Choice

The three stages of target marketing are market segmentation, market targeting and:

• A) Product introduction
• B) Product segmentation
• C) Market positioning
• D) Mass marketing

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Definitions:

Mental Terms

Language or vocabulary related to psychological states, processes, disorders, or treatments.

B. F. Skinner

An American psychologist and behaviorist known for his work in developing the theory of operant conditioning, which uses consequences to modify the occurrence and form of behavior.

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Methodological Behaviorist

A perspective in psychology that focuses on observable behaviors and external environmental factors as the primary means of understanding and studying psychological phenomena.