Examlex
Deciders are those individuals that will actually use the product being purchased.
Primary Reason
The main or most important cause or motive behind an action, decision, or situation.
Lose Customers
The process by which a business experiences a reduction in its customer base due to various factors such as poor service, high prices, or better competition.
Management Team
A group of individuals at the top level of an organization who are responsible for making strategic decisions and ensuring the company achieves its goals.
Competitive Advantage
A condition or unique attribute that allows a company to outperform its competitors, securing a superior position in the market.
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