Which of the Following Is NOT a Characteristic Affecting Consumer

question 17

Multiple Choice

Which of the following is NOT a characteristic affecting consumer behavior?

• A) Personal
• B) Culture
• C) Postpurchase behavior
• D) Social

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Definitions:

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Chain-style Business

A business model where multiple outlets are owned, franchised, or managed under a single brand or corporation.

Franchisor's Standards

Regulations and expectations set by the franchisor that the franchisee is required to follow to maintain the consistency and quality of the brand.

Franchise

A licensed privilege to operate a business under a larger company's brand and operational model, often including a specific geographic area.