Red Royalty™, a Loyalty Program Designed to Not Only Increase

question 2

Multiple Choice

Red Royalty™, a loyalty program designed to not only increase frequency of guest visits, but also to establish true customer loyalty by understanding guest purchase behavior and preferences to tailor incentives for repeat visits, was implanted by:

• A) Red Lobster
• B) Red Robin
• C) Red Burrito
• D) Red Rooster