Jonathon Blake Sells a New Calibrated Filtering System Used to Virtually

question 49

Multiple Choice

Jonathon Blake sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants. He requires the customer to send at least three employees to a two-day training course on the appropriate use and maintenance of the filtering system. Which of the following elements of the promotion mix would be most likely used to sell this filtering system?

• A) Advertising
• B) Public relations
• C) Mass marketing
• D) Personal selling

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Definitions:

Helpless Pattern

An orientation to failure in which individuals begin to denigrate their abilities when they encounter failure and typically stop applying themselves or trying to improve their performance.

Incremental View

The belief that abilities and intelligence can be developed over time through effort and perseverance.

Mastery Orientation

An approach to tasks and challenges with a focus on learning, understanding, and developing competence rather than solely on outcome or performance.

Generativity

A concern for establishing and guiding the next generation, traditionally manifesting during middle adulthood in parenting, teaching, mentoring, and contributing to society.