All of the Following Are Situations When a Firm May

question 12

Multiple Choice

All of the following are situations when a firm may decide not to segment but to be a mass marketer, except

• A) the market is so small that marketing to a portion of it is not profitable.
• B) heavy users make up such a large proportion of the sales volume that they are the only relevant target.
• C) the brand is the dominant brand in the market, and targeting to a few segments would not benefit sales and profits.
• D) there are viable target markets which have been identified by the firm and are relevant to the firm's domain.

Understand the importance of accessibility in web design and apply the "POUR" guidelines to achieve it.

Identify goals of document design beyond aesthetics, such as making a good impression and facilitating information retrieval.

Consider the factors involved in designing print documents, such as size, paper, and navigational aids.

Appreciate the diversity of the internet’s user base and design with a global audience in mind.

---

Definitions:

Wartime Powers

Wartime powers are special authorities granted to government leaders and bodies to take extraordinary measures for managing and conducting military operations, maintaining national security, and stabilizing the economy during periods of war.

Palmer Raids

A series of government actions in 1919-1920 aimed at arresting and deporting anarchists, communists, and other perceived radicals during the Red Scare in the United States.

A. Mitchell Palmer

The United States Attorney General from 1919 to 1921, known for overseeing the Palmer Raids during the Red Scare, which aimed to arrest and deport radical leftists.

Civil Liberties

Fundamental rights and freedoms protected by law from government interference, including freedom of speech, the right to privacy, and the right to fair treatment under the law.