In Order to Forecast Sales for a Marketing Management Textbook,the

question 63

Multiple Choice

In order to forecast sales for a marketing management textbook,the bookstore owner analyzed past sales data and the impact of the number of books on similar topics released in the market.The bookstore owner used _____ for its sales forecasting.

• A) jury of executive opinion method
• B) sales force composite method
• C) customer expectations method
• D) time-series analysis

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Definitions:

Anti-Trust Lawsuits

Anti-trust lawsuits are legal actions undertaken to address and prevent business practices that reduce or restrict competition in the market.

Local Monopoly

A situation where a single company or entity exclusively supplies a product or service in a specific geographic area, facing no competition.

CEO Pay

The compensation awarded to the Chief Executive Officer of a company, which may include salary, bonuses, shares, and other benefits.

Ratio

A quantitative relationship between two numbers showing how many times the first number contains the second.