Examlex
In peanut butter and coffee, P&G invests more in advertising and less in discounting than its major competitors. Identify a key factor in advertising that P&G is aware of and is using here.
Situational Attributional Tendency
The tendency to attribute an individual's behavior to situational factors rather than to internal personality traits.
Internal Characteristics
The traits, attributes, or features that originate within an individual's psychological or biological makeup.
Defensive Attribution
A psychological process by which individuals tend to ascribe fewer vulnerabilities to themselves than to others to avoid feeling vulnerable to misfortunes.
Cognitive Dissonance
A state of psychological discomfort caused by holding two conflicting beliefs, values, or attitudes.
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