Objectives of Sales Promotion, When Directed at Consumers, Include All

question 65

Multiple Choice

Objectives of sales promotion, when directed at consumers, include all of the following except to

• A) encourage repeat or greater usage by current users.
• B) obtain a trial of the product.
• C) bring more customers into retail stores.
• D) obtain more and better shelf space.

---

Definitions:

Day Trader

An investor who buys and sells securities within the same trading day.

Utility Function

An economic model or formula that represents a consumer's preferences by assigning a utility value to each possible choice or bundle of goods.

Probability

A measure of the likelihood of a specific event or outcome occurring.

Wins

Achievements or successes in a competition or challenge.