Ads for Cotton Emphasize How Comfortable the Fabric Is to Wear

question 97

Multiple Choice

Ads for cotton emphasize how comfortable the fabric is to wear, and encourages consumers to look for the cotton logo and only buy clothing that is 100 percent cotton. These ads are using which of the following strategy?

• A) Concept-oriented
• B) Pull
• C) Middleman-oriented
• D) Push

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Definitions:

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving tactical decisions.

Persuade

The act of convincing someone to do or believe something through reasoning or argument.

Opening Statements

Initial remarks made in a formal debate or legal trial, outlining the main points or arguments that will be presented.

Group Dynamics

Group dynamics involve the interactions and behaviors between members within a group, influencing the group’s overall functioning and performance.