Why Are Frequency Marketing Programs Technically Not Considered to Be

question 20

Multiple Choice

Why are frequency marketing programs technically not considered to be sales promotions?

• A) Due to their nonpersonal nature.
• B) As they are ongoing in nature.
• C) Since they require a purchase.
• D) Because they do not have the same objectives.

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Definitions:

Allowance

A fixed amount of money given regularly, typically to a child by their parents, for personal spending or to cover specific personal expenses.

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Stakeholders

Individuals or groups with an interest or concern in the success of an organization, project, or endeavor.

Sales Promotion

A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.