Jonathon Blake Sells a New Calibrated Filtering System Used to Virtually

question 49

Multiple Choice

Jonathon Blake sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants. He requires the customer to send at least three employees to a two-day training course on the appropriate use and maintenance of the filtering system. Which of the following elements of the promotion mix would be most likely used to sell this filtering system?

• A) Advertising
• B) Public relations
• C) Mass marketing
• D) Personal selling

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Definitions:

Alveoli

Alveoli are tiny air sacs in the lungs where the exchange of oxygen and carbon dioxide takes place.

Tracheobronchial Tree

The structure comprising the trachea and branching bronchi, facilitating air passage to the lungs.

Terminal Bronchioles

The smallest air passages in the lungs before the alveolar ducts, involved in the process of air distribution and gas exchange.

Respiratory System

A collection of organs and tissues responsible for the intake of oxygen and the expulsion of carbon dioxide, essential for cellular respiration.