Identify the Public Relations Tool Used for Providing Support For

question 39

Multiple Choice

Identify the public relations tool used for providing support for, and associating the organization's name with events, programs, or even people such as amateur athletes or teams.

• A) Sponsorship
• B) News release
• C) News conference
• D) Public service announcement

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Definitions:

Neutral Stimulus

is a stimulus that initially produces no specific response other than focusing attention, and then becomes associated with a particular outcome through conditioning.

Classical Conditioning

A learning method where two stimuli are frequently combined; a reaction that at the beginning is evoked by the second stimulus, is later evoked by the first stimulus on its own.

Electric Shock

An abrupt discharge of electricity through a part of the body, causing injury or neurological disturbance.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.