"Details" Magazine Was Introduced to the Market as a Raw

question 58

Multiple Choice

"Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low, so the publisher of the magazine re-launched it as a fashion and lifestyle magazine for twenty something males. In which of the new product categories would this product fall?

• A) New-to-the-world products
• B) New category entries
• C) Product improvements
• D) Repositioning

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Definitions:

Hyperventilates

Excessively rapid or deep breathing, which can lead to a decrease in carbon dioxide in the blood, causing lightheadedness or tingling of the limbs.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is naturally present in air and absorbed by plants in photosynthesis.

Nasal Conchae

Curved bony structures within the nasal cavity that help filter, humidify, and warm air as it is inhaled.

Nasal Septum

The cartilage and bone wall that divides the nasal cavity into two nostrils, which can sometimes be deviated, causing breathing difficulty.