What Type of New Product Strategy Is Being Used When

question 27

Multiple Choice

What type of new product strategy is being used when Pontiac introduces a new model of its Montana SUV that makes last year's model outdated and is intended to encourage present Montana drivers to want the newer model?

• A) Market development
• B) Market penetration
• C) Product development
• D) Diversification

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Definitions:

Convergence

The process of coming together or the degree to which two or more things converge, often used in the context of eyesight or technologies.

Motion Parallax

A depth cue that involves objects at varying distances moving across the observer's field of vision at different speeds.

Autokinetic Effect

A visual phenomenon where a stationary small point of light in a dark room appears to move because of involuntary eye movements.

Moving Light

Moving light refers to any source of illumination that changes its position, which can be used in various contexts such as in theatrical lighting or visual experiments.