Which of the Following Statements About Personal Selling Is True

question 47

Multiple Choice

Which of the following statements about personal selling is true?

• A) It is a paid form of communication about an organization, its products, or its activities that is transmitted through a mass medium.
• B) It is a nonpersonal form of communication that seeks to influence the attitudes, feelings, and opinions of customers, noncustomers, and stockholders.
• C) It is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product.
• D) It can take the form of direct mail, online marketing, catalogs, outdoor displays, telemarketing, and direct response advertising.

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Definitions:

Diaphoresis

Excessive sweating, commonly a response to stress, physical exertion, or a symptom of medical conditions.

Alopecia

A condition characterized by hair loss from the scalp or body, which can be temporary or permanent, varying from mild thinning to complete baldness.

Itchy Rash

A skin condition marked by redness, itchiness, and sometimes raised areas, which can have various causes.

Idiosyncratic

Pertaining to peculiar characteristics or behaviors specific to an individual or group.