In Which Stage of the New Product Development Process Are

question 13

Multiple Choice

 In which stage of the new product development process are you most likely to find "out-rotation" being used? 

• A) Idea screening
• B) Test marketing
• C) Project planning
• D) Idea generation

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Definitions:

Culture

The shared customs, traditions, values, and social norms that characterize a group of people or society.

Communication Flows

The ways in which information is transmitted within an organization or group, which can be upward, downward, or lateral.

Downward

A direction of communication or authority that flows from higher levels of a hierarchy to lower levels within an organization.

Upward

in a higher position or direction; often used to describe movements within an organization's hierarchy from lower to higher levels.