What Is Post Hoc Segmentation

question 78

Multiple Choice

What is post hoc segmentation?

• A) An approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.
• B) An approach in which people are grouped into segments on the basis of research findings.
• C) Marketing managers finding a solution to an advertising and promotion problem.
• D) Basis of a solution to challenges created by cross-functional teams within organizations.

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Definitions:

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