Identify the Roles of an Inventor in the New Product

question 31

Multiple Choice

Identify the roles of an inventor in the new product development process.

• A) Spokesperson boosts productivity and increases output.
• B) Basement inventor, judge and pusher.
• C) Mentor, integrator and translator.
• D) Creative scientist, basement inventor and idea source.

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Definitions:

Persuading

The act of convincing someone to do or believe something through reasoning or the use of persuasion.

Uncovering

The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.

FedEx

An American multinational delivery services company known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location.

Customer Value Proposition (CVP)

An offering by a company that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides.