According to the Adopter Categories of Diffusion of Innovation, Laggards

question 17

Multiple Choice

According to the adopter categories of diffusion of innovation, laggards

• A) are fearful of debt, but may eventually purchase a well-established brand.
• B) tend to avoid risk and make purchases carefully.
• C) are the first to buy a new product.
• D) begin to buy if the experience of innovators is favorable.

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Definitions:

Social Media

Platforms and websites that enable users to create and share content or to participate in social networking.

BPM

Stands for Business Process Management, a systematic approach to improving an organization's workflow to be more efficient and adaptable.

Efficiency

Refers to the degree to which a process or system can achieve its goals with minimal waste of time, resources, or effort.

Strategic Information System

Systems designed to help an organization gain a competitive advantage, align organizational processes with its strategic goals, or significantly reduce costs.