Which of the Following Observations Is True of the Brand-Manager

question 95

Multiple Choice

Which of the following observations is true of the brand-manager system?

• A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
• B) Also known as the category-management system, the brand-manager system has been criticized on several dimensions.
• C) Under a brand-manager system, a manager focuses on all the functional areas of marketing such as research, advertising, sales promotion, sales, and product planning.
• D) Organizations such as PepsiCo, Purex, Eastman Kodak, and Levi Strauss use some form of brand-manager system.

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Definitions:

Yearly Variations

Changes that occur on an annual basis in various environmental or climatic factors, such as temperature, precipitation, and day length.

Playa

A shallow, closed basin in a generally dry environment.

Alluvial Fan

A fan or cone-shaped deposit of sediment built up by streams, typically found where a fast-flowing river flattens, slows, and spreads typically at the mouth of a canyon.

Desert Wash

A sandy or gravel-rich channel in a desert or other arid region.