Products Ranging from Cranberries to Grapefruits Marketed by Ocean Spray

question 4

Multiple Choice

Products ranging from cranberries to grapefruits marketed by Ocean Spray are sold under the Ocean Spray corporate name. Ocean Spray uses

• A) dual branding.
• B) singular branding.
• C) family branding.
• D) associate branding.

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Definitions:

Hurons

A Native American tribe primarily located in the Great Lakes region, known for their role in fur trading in the 17th century.

Iroquois

A historically powerful northeast Native American confederacy, also known as the Haudenosaunee, made up of six nations including the Mohawk, Seneca, Cayuga, Onondaga, Oneida, and Tuscarora.

Patroonship

A grant of land and associated privileges given to wealthy individuals by the Dutch government in the 17th century to promote settlement and economic development in New Netherland (now parts of New York and New Jersey).

New Netherland

A 17th-century colonial province of the Dutch Republic that included parts of what are now the eastern United States.