A Standard 12-Pack Carton of Soft Drinks Cannot Fit Conveniently

question 27

Multiple Choice

A standard 12-pack carton of soft drinks cannot fit conveniently on the standard-size refrigerator shelf, nor can drinks be efficiently dispensed from the carton. In 2002, Coca-Cola introduced a new design it calls the refrigerator pack. The refrigerator pack is designed to fit easily on a standard refrigerator shelf and dispense one can at a time. With its new refrigerator pack, Coke is

• A) implementing a private branding strategy.
• B) using packaging as a part of its product differentiation strategy.
• C) using a brand extension strategy for market development.
• D) implementing a consolidation strategy.

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Definitions:

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A playful form of language created by altering the letters in English words, typically for amusement or secret communication.